Privacy Policy

1. Overview

This Privacy Policy explains how LikelynBalance collects, uses, shares, and protects your information when you use our website and application (the "Services").

We may store data, run advertising, and use analytics to understand and improve performance.

2. Independent Partner Notice (Zinzino)

LikelynBalance is an independent partner/promotional site for Zinzino products. When you click product links and place an order, you do so on Zinzino's website. Zinzino's privacy policy and terms apply to data collected by Zinzino during checkout and account use.

We do not control Zinzino's data practices.

3. Information We Collect

A) Information You Provide

• Name and email (required for forms and accounts)
• Optional phone number
• Intake form responses (general wellness goals, preferences, lifestyle ratings)
• Account credentials (password is stored as a hashed value, not plain text)

B) Information Collected Automatically

• Device and browser info
• IP address (may be used for security, fraud prevention, and analytics)
• Pages viewed, clicks, session events
• Referral sources and campaign parameters (e.g., UTM tags)

C) Cookies and Similar Technologies

We may use cookies/local storage for authentication, preferences, analytics, and ads.

4. How We Use Your Information

We use information to:

• Provide the Services (accounts, dashboards, form processing)
• Respond to inquiries
• Improve the site/app and user experience
• Monitor performance and prevent fraud/abuse
• Run analytics and measure marketing effectiveness
• Run advertising/retargeting campaigns (where applicable)
• Send service-related messages (and marketing only if you opt in, where required)

5. Legal Bases (If Applicable)

Depending on your jurisdiction, we process data based on:

• Performance of a contract (providing the Services)
• Legitimate interests (security, analytics, improvements)
• Consent (certain cookies/marketing, where required)
• Legal obligations

6. How We Share Information

We may share information with:

• Hosting and database providers (e.g., NeonDB and hosting infrastructure)
• Analytics providers (e.g., Google Analytics or similar)
• Advertising partners (e.g., Meta/Google pixels, where used)
• Email providers (for service messages)
• Legal authorities if required by law

We do not sell your personal information as a business model, but ad platforms may process certain data to deliver targeted ads.

7. Data Retention

We retain information as long as necessary to provide the Services and for legitimate business purposes (security, compliance, analytics), unless a longer period is required by law. You may request deletion subject to legal and operational requirements.

8. Security

We use reasonable technical and organizational measures to protect your data, including password hashing and access controls. However, no method of transmission or storage is 100% secure.

9. Your Rights

Depending on where you live, you may have rights to:

• Access your data
• Correct inaccuracies
• Delete data
• Object to or restrict processing
• Withdraw consent (where processing is based on consent)

To make a request: hello@likelynbalance.com

10. Children's Privacy

The Services are not intended for children. We do not knowingly collect data from minors.

11. International Transfers

If you access the Services from outside the country where our servers/providers are located, your data may be processed internationally.

12. Third-Party Links

Our Services may link to third-party sites (including Zinzino). Their policies govern their data processing.

13. Changes to This Policy

We may update this Privacy Policy periodically. The "Last updated" date will change.

14. Contact

Privacy questions: hello@likelynbalance.com